Hey
I'm Vahe.
We optimize your paywalls, pricing.
We optimize your paywalls, pricing.
Helped apps add $50M+ in revenue.
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Helped apps add $50M+ in revenue.
H
e
l
p
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d
a
p
p
s
a
d
d
$
5
0
M
+
i
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r
e
v
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n
u
e
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Helped apps add $50M+ in revenue.
H
e
l
p
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d
a
p
p
s
a
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d
$
5
0
M
+
i
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v
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We’ve helped apps like NGL, ReciMe, Hallow, and Cal AI optimize over 10,000 paywalls — driving $50M+ in annualized projected revenue uplift. We find what’s leaking, fix pricing inefficiencies, and turn subscriptions into predictable growth.
We’ve helped apps like NGL, ReciMe, Hallow, and Cal AI optimize over 10,000 paywalls — driving $50M+ in annualized projected revenue uplift. We find what’s leaking, fix pricing inefficiencies, and turn subscriptions into predictable growth.
No growth, no payment — guaranteed.
No growth, no payment — guaranteed.
Why your paywall
isn't working.
Why your paywall
isn't working.
You’re spending thousands on acquisition, but your ROI stays low because your paywall isn’t converting.
You’ve run A/B tests, but nothing moved the needle, no real wins, no meaningful uplifts.
Sounds like me!
You don’t have a clear revenue system, just one paywall that’s carrying all the weight.
You’re spending thousands on acquisition, but your ROI stays low because your paywall isn’t converting.
You’ve run A/B tests, but nothing moved the needle, no real wins, no meaningful uplifts.
Sounds like me!
You don’t have a clear revenue system, just one paywall that’s carrying all the weight.
You’re spending thousands on acquisition, but your ROI stays low because your paywall isn’t converting.
You’ve run A/B tests, but nothing moved the needle, no real wins, no meaningful uplifts.
Sounds like me!
You don’t have a clear revenue system, just one paywall that’s carrying all the weight.
You’re not alone — most apps leak revenue through small design, pricing, and lifecycle gaps. Every week, those blind spots cost millions. Tangent uncovers, tests, and fixes them using a system built on behavioral economics principles, data science, and lifecycle marketing — turning your paywalls into money-printing machines.
You’re not alone — most apps leak revenue through small design, pricing, and lifecycle gaps. Every week, those blind spots cost millions. Tangent uncovers, tests, and fixes them using a system built on behavioral economics principles, data science, and lifecycle marketing — turning your paywalls into money-printing machines.
Hey, I'm Vahe,
I know which paywalls work — and how to grow your revenue.
I know which
paywalls
work — and
how to
grow your revenue.
After running 10,000+ paywalls and monetization experiments, I’ve seen one pattern: teams focus on users, not revenue systems.
I started Tangent to help subscription apps close that gap. We’ve since driven over $50M in incremental revenue - designing paywalls, pricing strategies, and retention systems that scale
Whether it’s NGL, Hallow, or Cal AI, we don’t guess. We test, prove, and deliver measurable growth.
Rated
by
by
top grossing apps
Keep guessing or start growing.
The choice is yours.
Keep guessing or start growing.
The choice is yours.
Keep doing what you're doing...
You’ll keep launching paywall tests that don’t work or not launching enough at all.
You’ll stay focused on individual paywalls instead of an overall monetization strategy.
You’ll lose users faster than you gain them, and wonder why.
But it doesn’t have to be this way. You can grow revenue confidently — with systems that scale, not guesswork.
or
Imagine This…
Your paywalls and pricing finally click — install-to-paid conversions climb from 10% to 25%, and ARPU jumps +40% in weeks, not quarters.
Your lifecycle messages hit exactly when users need them — reactivating dormant subscribers and boosting retention by 15–20% automatically.
You’re no longer guessing which experiment to run — every test is backed by data, delivering consistent 10–15% monthly revenue lifts with total clarity.
This is possible when you stop guessing and start following a proven system.
Keep doing what you're doing...
You’ll keep launching paywall tests that don’t work or not launching enough at all.
You’ll stay focused on individual paywalls instead of an overall monetization strategy.
You’ll lose users faster than you gain them, and wonder why.
But it doesn’t have to be this way. You can grow revenue confidently — with systems that scale, not guesswork.
Keep doing what you're doing...
You’ll keep launching paywall tests that don’t work or not launching enough at all.
You’ll stay focused on individual paywalls instead of an overall monetization strategy.
You’ll lose users faster than you gain them, and wonder why.
But it doesn’t have to be this way. You can grow revenue confidently — with systems that scale, not guesswork.
Keep doing what you're doing...
You’ll keep launching paywall tests that don’t work or not launching enough at all.
You’ll stay focused on individual paywalls instead of an overall monetization strategy.
You’ll lose users faster than you gain them, and wonder why.
But it doesn’t have to be this way. You can grow revenue confidently — with systems that scale, not guesswork.
How Tangent drives predictable growth.
How Tangent drives predictable growth.
Book a free session
We’ll talk about your current monetization setup, where you’re stuck, and what kind of growth you’re aiming for. No fluff, just clear, actionable direction.
Get Paywall Experiments
We’ll design and run data-backed experiments to test pricing, design, and messaging, pinpointing exactly what drives conversion and retention.
Start Making More Money
Once the winning variants are live, we’ll help you scale the system and turn insights into compounding, predictable revenue growth.
Book a free session
We’ll talk about your current monetization setup, where you’re stuck, and what kind of growth you’re aiming for. No fluff, just clear, actionable direction.
Get Paywall Experiments
We’ll design and run data-backed experiments to test pricing, design, and messaging, pinpointing exactly what drives conversion and retention.
Start Making More Money
Once the winning variants are live, we’ll help you scale the system and turn insights into compounding, predictable revenue growth.
Book a free session
We’ll talk about your current monetization setup, where you’re stuck, and what kind of growth you’re aiming for. No fluff, just clear, actionable direction.
Get Paywall Experiments
We’ll design and run data-backed experiments to test pricing, design, and messaging, pinpointing exactly what drives conversion and retention.
Start Making More Money
Once the winning variants are live, we’ll help you scale the system and turn insights into compounding, predictable revenue growth.
Choose your growth plan.
Choose your growth plan.
Choose your growth plan.
If we don’t deliver results, you’ll get 100% of your money back — no questions asked.
If we don’t deliver results, you’ll get 100% of your money back — no questions asked.
If we don’t deliver results, you’ll get 100% of your money back — no questions asked.
Paywall Experiment
Get a high-converting, data-backed paywall in 3 days.
Get 1 high-converting paywall design.
Built inside Superwall, RevenueCat, Adapty, or any other tool
100% money-back guaranteed
$800
USD
Most Popular
Most Popular
Full Growth
Partner with us for long-term, scalable results.
5 monthly experiments (at least)
Dedicated Slack channel
Full growth management from strategy to execution
100% money-back guarantee
$5,000
USD
Revenue Intensive
Your revenue lab, fully embedded into your team.
Everything in Full Growth
Unlimited experiments
Lifecycle marketing strategy across CRM, push, email, and SMS to boost monetization
Weekly growth syncs + on-demand testing requests
$100K revenue uplift guaranteed or 100% money back
$19,900
USD
Foundation
Accelerator
VIP
Paywall Experiment
Get a high-converting, data-backed paywall in 3 days.
Get 1 high-converting paywall design.
Built inside Superwall, RevenueCat, Adapty, or any other tool
100% money-back guaranteed
$800
USD
Most Popular
Most Popular
Full Growth
Partner with us for long-term, scalable results.
5 monthly experiments (at least)
Dedicated Slack channel
Full growth management from strategy to execution
100% money-back guarantee
$5,000
USD
Revenue Intensive
Your revenue lab, fully embedded into your team.
Everything in Full Growth
Unlimited experiments
Lifecycle marketing strategy across CRM, push, email, and SMS to boost monetization
Weekly growth syncs + on-demand testing requests
$100K revenue uplift guaranteed or 100% money back
$19,900
USD
Foundation
Accelerator
VIP
Paywall Experiment
Get a high-converting, data-backed paywall in 3 days.
Get 1 high-converting paywall design.
Built inside Superwall, RevenueCat, Adapty, or any other tool
100% money-back guaranteed
$800
USD
Most Popular
Most Popular
Full Growth
Partner with us for long-term, scalable results.
5 monthly experiments (at least)
Dedicated Slack channel
Full growth management from strategy to execution
100% money-back guarantee
$5,000
USD
Revenue Intensive
Your revenue lab, fully embedded into your team.
Everything in Full Growth
Unlimited experiments
Lifecycle marketing strategy across CRM, push, email, and SMS to boost monetization
Weekly growth syncs + on-demand testing requests
$100K revenue uplift guaranteed or 100% money back
$19,900
USD
Foundation
Accelerator
VIP
Paywall Experiment
Get a high-converting, data-backed paywall in 3 days.
Get 1 high-converting paywall design.
Built inside Superwall, RevenueCat, Adapty, or any other tool
100% money-back guaranteed
$800
USD
Most Popular
Most Popular
Full Growth
Partner with us for long-term, scalable results.
5 monthly experiments (at least)
Dedicated Slack channel
Full growth management from strategy to execution
100% money-back guarantee
$5,000
USD
Revenue Intensive
Your revenue lab, fully embedded into your team.
Everything in Full Growth
Unlimited experiments
Lifecycle marketing strategy across CRM, push, email, and SMS to boost monetization
Weekly growth syncs + on-demand testing requests
$100K revenue uplift guaranteed or 100% money back
$19,900
USD
Payments Secured By Stripe
$50M+ in client revenue and counting.
$50M+ in client revenue and counting.
Got questions.
I've got answers.
Got questions.
I've got answers.
How soon can I expect results?
Most clients see measurable impact within 1-2 weeks of implementation.
How soon can I expect results?
Most clients see measurable impact within 1-2 weeks of implementation.
How soon can I expect results?
Most clients see measurable impact within 1-2 weeks of implementation.
What if I’m not sure which plan fits?
Book a free audit call, we’ll recommend the right level for you.
What if I’m not sure which plan fits?
Book a free audit call, we’ll recommend the right level for you.
What if I’m not sure which plan fits?
Book a free audit call, we’ll recommend the right level for you.
Is it really 100% money back?
Yes. If we don’t deliver measurable revenue uplift within the agreed timeframe, you’ll get a full refund.
Is it really 100% money back?
Yes. If we don’t deliver measurable revenue uplift within the agreed timeframe, you’ll get a full refund.
Is it really 100% money back?
Yes. If we don’t deliver measurable revenue uplift within the agreed timeframe, you’ll get a full refund.
Can I cancel the retainer anytime?
Yes, our partnerships are month-to-month, stay only if it delivers ROI.
Can I cancel the retainer anytime?
Yes, our partnerships are month-to-month, stay only if it delivers ROI.
Can I cancel the retainer anytime?
Yes, our partnerships are month-to-month, stay only if it delivers ROI.
Do you handle creative design too?
Yes, all paywalls and lifecycle flows include design implementation.
Do you handle creative design too?
Yes, all paywalls and lifecycle flows include design implementation.
Do you handle creative design too?
Yes, all paywalls and lifecycle flows include design implementation.
What if no growth opportunities are found?
Then you don’t pay. Simple as that.
What if no growth opportunities are found?
Then you don’t pay. Simple as that.
What if no growth opportunities are found?
Then you don’t pay. Simple as that.
How do I get started?
Click “Book Call” or “Buy Paywall Design” and we’ll handle the rest.
How do I get started?
Click “Book Call” or “Buy Paywall Design” and we’ll handle the rest.
How do I get started?
Click “Book Call” or “Buy Paywall Design” and we’ll handle the rest.
What if we already have an internal growth team?
Perfect. We often plug into existing teams to accelerate testing velocity, refine experiments, and provide data frameworks your team can scale independently.
What if we already have an internal growth team?
Perfect. We often plug into existing teams to accelerate testing velocity, refine experiments, and provide data frameworks your team can scale independently.
What if we already have an internal growth team?
Perfect. We often plug into existing teams to accelerate testing velocity, refine experiments, and provide data frameworks your team can scale independently.
Let's chat!
Intro call
Ready to turn your app into a growth engine?
Stop guessing. Start scaling with systems built to deliver predictable revenue.
Let's see if we're a good fit. No pressure.
Let's chat!
Intro call
Ready to turn your app into a growth engine?
Stop guessing. Start scaling with systems built to deliver predictable revenue.
Let's see if we're a good fit. No pressure.
Let's chat!
Intro call
Ready to turn your app into a growth engine?
Stop guessing. Start scaling with systems built to deliver predictable revenue.
Let's see if we're a good fit. No pressure.